Time is something that can never be possessed. Yet it is something that can be mastered, as the history of TAG Heuer shows. Step by step, always at the very limits of the possible, they have split time into ever more precise increments, and expressed their technical breakthroughs in chronographs of the highest prestige and quality.

Now the challenge has extended from the mastery of time to the mastery of communication. The result is the MERIDIIST—the first ever communication instrument built by Swiss watchmakers, making it the instigator of a new tradition, bringing craftsmanship, heritage and avant-garde design to a field characterized by the transient and ephemeral. Indeed the MERIDIIST opens up the possibility—for the first time—of a luxury mobile phone that could be thought of as timeless.

Swiss engineering takes centre stage, as embodied in the phone’s dress of steel and glass. The phone’s case is clad in corrosion-resistant, 316L stainless steel and allows for a perfect mirror surface, the extremely refined stainless steel keypad is composed of 18 geometrically different hand-made keys, while the display front is crafted from scratchproof 60.5-carat sapphire glass.

More complex than TAG Heuer’s chronographs with over 430 components, the MERIDIIST fuses two unique design features which literally put time in your hand—the front secondary time display and the TAG Heuer switch, allowing for discreet checking of the time, caller identification and chronograph functionality.

The perfect cosmopolitan travelling companion, the quad-band MERIDIIST boasts a concealed digital camera and has been honed to provide unsurpassable service—exemplified by exceptional battery life, up to 7 hours of talk time / 28 days of standby time, an ultra-sensitive internal antenna and crystal clear acoustics.

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